Unitus was founded by two SDRs who witnessed the painful consequences of outdated sales practices. The volume-based approach to sourcing pipeline wasn’t just ineffective—it led to missed quotas, declining trust, and layoffs of talented colleagues. Frustrated and determined to make a difference, we decided to quit our jobs and dedicate ourselves to building Unitus full-time.

Our goal was clear: to make it easy for sellers to follow best practices in research and outbound, helping them succeed by focusing on credibility, intentionality, and human connection. The stuff that has always worked!

With Unitus, we’re empowering SDRs and AEs to source qualified pipeline through smarter prospecting, meaningful outreach, and authentic engagement—transforming the way sales teams build trust and close deals.