Latest From Our Blog

Unitus, an AI-powered sales prospecting platform, launches on January 13, 2025, to help SDRs and Full-Cycle Sellers engage high-quality prospects with strategic, human-focused outreach. Founded by Matt Baggott, Charlie Parker, and Noah Miller, Unitus is backed by $750,000 in funding. The platform aggregates 30+ data points to deliver actionable insights, shifting sales strategies from volume to targeted engagement. Early customers like ThoughtSpot and BigEye have seen significant improvements, including up to 424% higher reply rates. For more information, visit Unitus.ai.

An effective prospecting plan is essential for targeting high-value leads, crafting personalized multi-channel outreach, and optimizing sales efforts, with tools like Unitus.ai streamlining research, messaging, and performance tracking for better results.

A prospecting strategy is a structured plan sales teams use to identify and engage potential customers. A well-executed strategy ensures a steady flow of qualified leads into the sales pipeline. Here are the essential components of an effective prospecting strategy.